Red Exit Projects

Red Exit Escapes

Problem

This project was for a new business that was scheduled to open in only a few weeks. My challenge with this project was to quickly create a logo, website and social media posts that would appeal to the target audience. It was also very important to make the call-to-action clear and make the design consistent.

Solution/Impact

I started the project by creating the logo. I based the logo on an exit sign and the color scheme that was given to me by the client. I was able to make several versions of the logo that could be used in different situations as well as a favicon using the door from the logo.

Since the color scheme for the company was black and red, I mainly used black as the background color with pops of red in areas I wanted to stand out. Since the main goal of the website was to get people to book, I made that as easy as possible for users to find. I based the design of the social media posts from the look of the website.

The results of my efforts were apparent with 5-6 bookings nearly every day. The business has since been able to add additional escape rooms because of their success.

My Role

  • Logo Creation
  • Website Design
  • Social Media Images

In addition to the work I did before the business opened, I have continued to create and schedule social media posts for the company.

Website Samples

Social Media Samples

I also wrote the copy for this post.

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