The owner of Shop Utah was unhappy with the look and usability of the current website. He also wanted to update the branding to appeal to a wider audience. 

To start the project, my team and I conducted several surveys that helped us determine the best look of the new logo as well and color palette. Using the new branding, I created a website that made it easy for both advertisers to see why they should advertise with Shop Utah. I did this using typographic hierarchy to draw the eye to certain places on the website. 

In addition to contributing to the re-branding and re-creation of the website, I was able to add a system for clients to log into the system and see how many of the magazines have been delivered. I was also able to design the cover and an ad for one of the issues.

Website Samples

Cover, Ad, Logo

Social Media Samples

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